Here you will find 10 technical issues that you may encounter when preforming your own SEO Audit on your website.
Poor Website Architecture:
A poorly designed website structure can negatively impact SEO. It can make it difficult for search engine bots to crawl and index the site, resulting in lower rankings. For example, a website with broken links, duplicate content, or long loading times will not be favored by search engines.
Mobile Responsiveness:
With the increasing use of mobile devices, search engines favor websites that are mobile-friendly. Websites that are not optimized for mobile devices will have a lower ranking on search engines.
Slow Loading Speed:
A slow-loading website can frustrate users, leading to a high bounce rate. Search engines favor websites that load quickly, so a slow loading speed can negatively impact SEO. Be sure to checkout our post on 7 Tips for Improving your Website Speed! as well as How to Optimize Images for SEO and Speed
Broken Links:
Broken links are links that lead to a page that no longer exists or has been removed. This can negatively impact user experience and lead to a high bounce rate. Search engines favor websites that have a good user experience, so broken links can negatively impact SEO.
Duplicate Content:
Duplicate content is content that appears on multiple pages on the same website or on different websites. Search engines favor unique content, so having duplicate content on your website can negatively impact SEO.
Poor URL Structure:
A poorly structured URL can make it difficult for search engines to understand the content of the page. A good URL structure should be simple and descriptive, making it easier for search engines to crawl and index the page. Learn the differences of Good vs Bad URL Structure here.
Missing Meta Descriptions & Titles:
A missing title tag can damage rankings as the content found within title tags is still a contributing factor in Google’s algorythm. A missing meta description on the other hand offers no direct influence on rankings. In some instances it can make it difficult for search engines to understand the content of the page, but for the most part does not matter too much..
Missing Alt Text:
Alt text is a description of an image that appears when the image cannot be displayed. A missing alt text can negatively impact SEO because it can make it difficult for search engines to understand the content of the page.
Lack of Internal Linking:
Internal linking is the process of linking to other pages on the same website. A lack of internal linking can make it difficult for search engines to understand the structure of the website and can negatively impact SEO.
Inadequate Keyword Usage:
Keyword usage is the process of using relevant keywords throughout the content of the website. Inadequate keyword usage can negatively impact SEO because search engines will not be able to understand the content of the page. However, overuse of keywords, also known as keyword stuffing, can also negatively impact SEO.